How to implement Reddit Pixel in Framer for ad campaigns

If you're sending Reddit Ads traffic to a Framer landing page, the fastest way to waste budget is running campaigns without a working pixel—or worse, with a pixel that fires twice. The challenge is that Framer's preview environment can mislead you about what's actually live, and Reddit's reporting can lag by hours.

In this guide, you'll create a Reddit Pixel in Reddit Ads, install it on Framer using Google Tag Manager (primary method) or Framer Custom Code (alternative), track a Lead conversion on a thank-you page, and verify events immediately using Reddit Pixel Helper and browser checks—so you can launch campaigns with confidence.

Why Reddit Pixel matters for Framer sites

• Optimize Reddit campaigns for Framer conversions: Track a Lead event on your Framer thank-you page so Reddit can optimize beyond clicks and find users who actually convert.
• Retarget Framer visitors on Reddit: Build audiences like "visited pricing page but didn't convert" and run retargeting ads to bring them back to your site.
• Validate tracking before you spend: Use Reddit Pixel Helper to confirm events are firing instead of waiting hours for delayed campaign reporting in Ads Manager.
• Cleaner debugging and iteration with GTM: Change tags and triggers without constantly re-pasting scripts in Framer Custom Code every time you need an update.
• Avoid inflated metrics from double installs: Installing the Reddit Pixel through both GTM and Framer Custom Code is the most common cause of duplicate events.

Prerequisites for adding Reddit Pixel in Framer

Before you touch any code, confirm you can actually deploy and test tracking on your Framer site. Most "pixel not detected" issues come from testing in the wrong environment or missing these basics.

Framer requirements for tracking setup

1. Make sure you're testing on a published Framer URL, not just the editor or preview mode. Framer's tracking setup requires a published site for real-world verification.
2. Confirm which domain you'll use for ads:
   
   • Free plan: Your live site will be on a framer.app subdomain (example: yoursite.framer.app)
   • Custom domain: Requires a Framer upgrade
3. Decide your install method now:
   
   • GTM (primary): Better for teams, easier updates, cleaner debugging
   • Framer Custom Code (alternative): Simpler if you want "paste once and done" for the base pixel only
4. Commit to one install path—never install the same pixel through both methods or you'll create duplicate tracking.

Tip: If you're working with a team or plan to add more ad platforms later, default to GTM from the start.

Step 1: Create and install the Reddit Pixel in Framer

The Reddit Pixel is created and installed directly through Reddit Ads. You have two paths: Google Tag Manager (recommended) or manual Framer Custom Code (alternative). Choose one method only—never install through both or you'll create duplicate events.

Navigate to Reddit Pixel setup in Reddit Ads

1. Log into Reddit Ads Manager.
2. Open Events Manager (may also appear as Configure events tracking or Configure data source, depending on UI version).
3. Look for options to set up a new pixel or configure tracking.

Path A: Install Reddit Pixel using Google Tag Manager (recommended)

This is the cleanest approach for most teams. Reddit's GTM partner flow automatically creates the pixel tag inside your GTM container—no manual code pasting required.

Prerequisites for GTM path

GTM must already be installed on your Framer site before starting this flow. If you haven't installed GTM yet, install GTM in Framer first, then return here.

Set up Reddit Pixel via GTM partner flow

1. In Reddit Ads Events Manager, select the Google Tag Manager option.
2. When prompted to choose your tracking method, select Pixel Only (skip Conversions API for now).
3. Click Connect Google and authenticate with your Google account.
4. Select your GTM Account, Container, and Workspace from the dropdowns.
5. Reddit will automatically create the Reddit Pixel base tag inside your selected GTM container.
6. Click Publish or Confirm inside Reddit's setup flow to activate the pixel.

Note: If Reddit cannot publish due to container permissions, open Google Tag Manager separately and click Submit to publish your container manually. The Reddit Pixel tag will already be there—you just need to make it live.

Path B: Install Reddit Pixel using Framer Custom Code (alternative)

Use this when you don't want GTM on your project. This manual method covers the base pixel only. The conversion example in Step 3 uses GTM.

Set up Reddit Pixel manually in Framer

1. In Reddit Ads Events Manager, select Set up manually.
2. Choose Pixel Only when prompted.
3. Copy your Pixel ID and the base pixel code snippet shown on screen.
4. In Framer, open Project Settings → Custom Code.
5. Click Add Script.
6. Name it something like Reddit Pixel.
7. Choose placement in the page **** (Reddit recommends installing the base code in the head).
8. Choose your pages: All pages (site-wide tracking).
9. Choose run mode: Run on every page visit (often best for tracking scripts to avoid missing events on client-side navigation).
10. Paste the base pixel code and replace YOUR_PIXEL_ID with your actual Pixel ID.
11. Click Save and Publish your Framer site.

Here's what Reddit's base code typically looks like (for reference only—copy your actual code from Reddit Ads):

<script>
!function(w,d){
  if(!w.rdt){
    var p=w.rdt=function(){
      p.sendEvent ? p.sendEvent.apply(p,arguments) : p.callQueue.push(arguments)
    };
    p.callQueue=[];
    var t=d.createElement("script");
    t.src="https://www.redditstatic.com/ads/pixel.js";
    t.async=!0;
    var s=d.getElementsByTagName("script")[0];
    s.parentNode.insertBefore(t,s);
  }
}(window,document);

rdt('init','YOUR_PIXEL_ID');
rdt('track','PageVisit');
</script>

Warning: Choose one install method (GTM or Framer Custom Code). Don't install the Reddit Pixel through both paths—you'll create duplicate tracking and inflated conversion counts.

Step 2: Verify the Reddit Pixel is firing in Framer

Don't wait for Reddit Ads Manager reporting—it can lag by hours. Use these immediate checks to confirm your pixel is working right now.

Verify with Reddit Pixel Helper

1. Install Reddit Pixel Helper (Chrome extension).
2. Visit your published Framer site (use your custom domain or framer.app subdomain—not the Framer editor or preview mode).
3. Check the extension badge—it shows how many Reddit Pixel events fired.
4. Click the extension to see:
   
   • Which events fired (PageVisit should appear on every page)
   • Any errors or warnings
   • Configuration recommendations

The extension is built specifically for QA and shows event firing and errors directly in your browser.

Verify with browser DevTools

If tools disagree, the Network tab is your ground truth:

1. Open Chrome DevTools → Network tab.
2. Reload your Framer page.
3. Filter or search for redditstatic to confirm the pixel script loads (look for redditstatic.com/ads/pixel.js).
4. If the script loads but events don't show in Pixel Helper, check for double installs, wrong Pixel ID, or trigger logic issues.

Note: Reddit Ads Manager reporting can take several hours to update. Browser-based verification tells you what's happening immediately.

Step 3: Track a Lead conversion on a Framer thank-you page

A thank-you page conversion is the most reliable setup for Framer lead-gen without backend access. You're simply firing a conversion event when the thank-you URL loads after a form submission.

Set up the thank-you page flow in Framer

1. Create (or identify) a thank-you page in Framer, like /thank-you.
2. In your Framer form settings or action configuration, set the success action to redirect users to your thank-you page.
3. Publish your site and test the full form submission flow to confirm the thank-you URL only loads after a real completion.

Warning: URL-based conversions can be "faked" by visiting the thank-you URL directly. For most teams, it's still worth it for simplicity—but always test by completing the real form flow, not by typing the URL.

Fire the Reddit Lead event using GTM

This assumes you installed the base pixel via GTM

Create the thank-you page trigger in GTM

1. In GTM, go to Triggers → New.
2. Choose trigger type Page View.
3. Configure it as Some Page Views where Page Path equals /thank-you (or Page URL contains your thank-you slug).
4. Save the trigger.

Create the conversion tag in GTM

1. Go to Tags → New → Custom HTML.
2. Paste this conversion call:

<script>
  rdt('track','Lead');
</script>

3. Attach the thank-you trigger you just created.
4. Enable Tag Sequencing so the Reddit base pixel fires before this Lead tag.
5. Save the tag.
6. Use GTM Preview mode to test: navigate through your form submission flow and confirm the conversion tag fires only on the thank-you page.
7. When it looks correct, click Submit in GTM to publish the container.

‍Tip: Keep the base pixel tag on All Pages, and keep the conversion tag only on the thank-you URL. This separation makes debugging much easier.

Other common Reddit Pixel events

Reddit supports additional standard events you can implement using the same GTM pattern:

• SignUp: User completes a registration
• Purchase: User completes a transaction
• AddToCart: User adds a product to cart
• ViewContent: User views a specific page or content piece
• Custom events: You can define your own event names

For any of these, the setup is identical to the Lead example above—just swap the event name in the rdt('track','EventName') call.

Need a full event map or advanced tracking setup for your Framer site? Get in touch with our team.

Troubleshooting Reddit Pixel issues in Framer

"No pixel found" in Reddit Pixel Helper. Confirm you published your Framer site after adding pixel code. If using GTM, click Submit in GTM to publish the container. Test on your live domain (custom domain or framer.app subdomain, not editor or preview), and disable ad blockers.

Duplicated events (double PageVisit, double Lead). You likely installed the pixel twice—check if you used both GTM and Framer Custom Code. Use GTM Preview to see if multiple Reddit tags fire, then remove the duplicate.

Wrong domain showing in verification. Test on the actual domain you'll use in Reddit Ads (custom domain or framer.app subdomain), not in Framer editor or preview mode.

Published but pixel still isn't firing. For Framer Custom Code: confirm you selected Run on every page visit (not Once). For GTM: verify both GTM snippets are in Site Settings and the Reddit Pixel tag trigger is set to All Pages. Clear cache and check DevTools Network for pixel.js.

GTM published in Reddit but pixel not firing. Open GTM and verify the Reddit Pixel tag exists and is set to All Pages. Use GTM Preview to confirm it fires. If the tag is missing, disconnect and reconnect your GTM account in Reddit Ads.

Which method should you choose for installing Reddit Pixel in Framer?

Use Google Tag Manager if:

• You're managing multiple tracking pixels (Reddit, Facebook, TikTok, etc.) and want them in one place
• You need governance—GTM lets marketing teams update tags without touching Framer Custom Code
• You want easier debugging with GTM Preview mode before publishing changes
• You need to control when tags fire or implement consent management
• You want to roll back changes quickly if something breaks

Use Framer Custom Code if:

• You only need one simple pixel and rarely change tracking
• You prefer fewer moving parts in your stack
• You don't have time to set up GTM right now

Recommendation: GTM is the better long-term choice for most Framer teams. It scales as your tracking needs grow and makes troubleshooting much faster.

Need help setting up advanced tracking, multiple conversion events, or a complete event map for your Framer site? Our Framer agency team can implement and audit tracking end-to-end.

Frequently asked questions about Reddit Pixel in Framer

What is the Reddit Pixel and how does it work with Framer?

The Reddit Pixel is a JavaScript snippet you add to your Framer site to track visitor behavior from Reddit Ads. It records page views and conversions so you can build retargeting audiences and measure campaign performance. The most practical Framer setup is installing the base pixel site-wide (via GTM or Framer Custom Code), then firing conversion events on specific pages like thank-you pages after form submissions. Always verify the pixel is firing with Reddit Pixel Helper before launching campaigns—don't rely on delayed reporting.

How do I create a Reddit Pixel in Reddit Ads Manager for Framer?

Log into Reddit Ads, open Events Manager, select Configure data source, and choose Reddit Pixel → Set up manually. Copy your Pixel ID and base code snippet. Then deploy the code on Framer using either Google Tag Manager (recommended) or Framer Custom Code. Never reuse random pixel snippets from blogs—always copy directly from your Reddit Ads account to get the current implementation for your account.

Should I install Reddit Pixel via GTM or Framer Custom Code?

GTM is better for most teams because it centralizes tracking, makes testing easier with Preview mode, and lets you update tags without editing Framer repeatedly. Framer Custom Code is simpler if you only need one pixel and rarely make changes. The critical rule: pick one method and stick to it—never install the same pixel through both GTM and Framer Custom Code or you'll create duplicate events and inflated metrics.

Where do I paste the Reddit Pixel code in Framer?

For a manual install using Framer Custom Code, go to Project Settings → Custom Code → Add Script, choose placement in the page <head>, select All pages, and choose Run on every page visit. Paste the base pixel code and replace the Pixel ID placeholder. If you're using GTM, you don't paste Reddit code into Framer at all—you paste it into a GTM Custom HTML tag instead.

How do I track form submissions with Reddit Pixel in Framer?

The simplest method is redirecting your Framer form to a thank-you page (like /thank-you), then firing a Lead event only when that page loads. In GTM, create a Page View trigger for the thank-you URL and attach it to a Custom HTML tag running rdt('track','Lead'). Always test by completing the real form flow, not by visiting the thank-you URL directly—URL-based conversions can be faked but are still the most reliable no-code option for Framer.

How do I verify the Reddit Pixel is working on my Framer site?

Install the Reddit Pixel Helper Chrome extension, then visit your published Framer site. The extension badge shows how many events fired, and clicking it reveals event details, errors, and recommendations. For a second check, open Chrome DevTools → Network, reload your page, and search for redditstatic to confirm the pixel script loads. Don't wait for Reddit Ads Manager reporting—it can lag by hours, while browser checks are immediate.

Can I install Reddit Pixel in Framer without Google Tag Manager?

Yes. Copy the base pixel code from Reddit Ads and add it via Framer Custom Code in Project Settings. Choose All pages, place it in the <head>, select Run on every page visit, then Publish your site. This is faster for simple setups but harder to maintain long-term. If you need conversion tracking on thank-you pages, you'll either need to add page-specific code manually or switch to GTM for cleaner trigger logic.

Why does Reddit Pixel Helper show "no pixel found" on my Framer site?

First, confirm you Published your Framer site after adding the pixel code—tracking won't go live until you publish. If using GTM, confirm you clicked Submit to publish the container, not just Save. Also verify you're testing on your published domain (custom domain or framer.app subdomain), not the Framer editor or preview mode. Finally, disable ad blockers and test in an incognito window—privacy extensions often block tracking scripts.

How do I avoid double-counting events with Reddit Pixel in Framer?

Pick one install method: either deploy the pixel through GTM or add it via Framer Custom Code—never both. Double installs are the most common cause of inflated conversion counts. Use GTM Preview and Reddit Pixel Helper to confirm only one base pixel load happens per page. If you're migrating from Framer Custom Code to GTM, remove the old Framer script before publishing the GTM version.

What's the difference between Lead and SignUp events in Reddit Pixel?

Both are standard Reddit conversion events, but Lead typically tracks contact form submissions while SignUp tracks account registrations. For Framer lead-gen funnels with a thank-you page after form submission, Lead is usually the right choice. The setup is identical—just swap the event name in your GTM conversion tag from rdt('track','Lead') to rdt('track','SignUp'). Choose the event name that matches your business goal.

Conclusion

Adding the Reddit Pixel to Framer is straightforward once you treat it as a two-part job: install the base pixel site-wide, then verify it immediately with Pixel Helper and browser DevTools before launching ads. If you add a thank-you page conversion tracking Lead events, you'll have clean data for campaign optimization and retargeting.

The next step is implementing additional events like button clicks or exploring Reddit's Conversions API for more resilient tracking—but those are separate builds. If you need help implementing or auditing tracking on a Framer project, our agency team can step in and get it working end-to-end.