This guide will help you navigate Webflow's pricing structure, explaining not just the what, but the why behind each option. We'll explore how different plans work together, what limitations you need to consider, and how to make the most cost-effective choices for your specific situation — including the May 2026 pricing changes that affect Site plans.
Understanding how Webflow pricing works
Before diving into specific plans, it's crucial to understand how Webflow structures its pricing. Unlike simpler platforms that might offer a single all-inclusive plan, Webflow separates its pricing into distinct components that work together. This separation exists because Webflow serves different types of users—from individual site owners to agencies managing multiple clients—each with unique needs.
The three fundamental components of Webflow's pricing are:
- Site plans: What you pay to publish and host a website
- Workspace plans: Your environment for creating and managing Webflow projects
- Add-ons: Additional features and resources that enhance your website's functionality
Understanding this distinction is crucial because you might need both types of plans, depending on your use case. Let's explore each component in detail.
Webflow site plans: Which one is right for you?
Site plans are what you pay to keep your website live and accessible to visitors. Think of it like renting space for your website (aka web hosting)—each site you want to publish needs its own plan. This is where many users first encounter confusion: Why do I need a site plan when I'm already paying for a workspace, or the other way around?
The answer lies in Webflow's business model: site plans cover the actual hosting and ongoing costs of keeping your website accessible to visitors. These plans are structured around three main factors:
- The type of website you're building (static, CMS-driven, or Ecommerce)
- The amount of traffic and content you expect
- The features you need for your specific use case
Additionally, there are other elements that can affect your site plan, such as bandwidth and add-on features, which you'll need to consider as your site grows.
Webflow general Site plans (updated May 2026)
Webflow simplified its general Site plan lineup in May 2026 by combining the former CMS and Business plans into a single Premium plan. The current structure offers three tiers:
Starter (Free)
Perfect for learning Webflow or testing ideas, this plan includes:
- Basic webflow.io domain hosting
- 2 static pages
- 50 CMS items
- 1 GB bandwidth
While limited, this plan serves an important purpose: it lets you fully explore Webflow's capabilities before committing to a paid plan. However, it's not suitable for professional websites due to the webflow.io domain restriction and limited features.
Basic ($15/mo billed yearly or $25/mo billed monthly)
Designed for simple static websites, this plan introduces:
- Custom domain support
- 300 static pages
- 10 GB bandwidth
- Surge protection for traffic spikes
Note: The Basic plan does not include Webflow CMS. Choose this plan for static sites, landing pages, or portfolios that don't need dynamic content.
Premium ($25/mo billed yearly or $39/mo billed monthly)
The Premium plan replaced the former CMS and Business plans. It combines CMS capabilities with higher limits and advanced features, making it the right choice for content-rich sites:
- 300 static pages
- 20,000 CMS items
- 40 CMS Collections
- 50 GB base bandwidth (expandable up to 2.5 TB with bandwidth add-ons)
- Site search
- Form file upload
- Code components
- Well-known files
- Faster search indexing
- Higher Webflow Cloud limits
Important context for former Business users: Premium is not simply "Business renamed." While it increases CMS capacity from 10,000 to 20,000 items, it reduces the included bandwidth from 100 GB to 50 GB. If your site uses more than 50 GB of bandwidth, you'll need to factor in bandwidth add-on costs when comparing your old Business plan to Premium.
Want to see exactly how the May 2026 pricing changes affect your current plan? Use our Webflow pricing change calculator to compare your old and new costs side by side.
Site plan comparison:
- Starter: Free — 2 static pages, 50 CMS items, 1 GB bandwidth, no custom domain
- Basic: $15/mo yearly / $25/mo monthly — 300 static pages, no CMS, 10 GB bandwidth, custom domain
Premium: $25/mo yearly / $39/mo monthly — 300 static pages, 20,000 CMS items, 40 CMS Collections, 50 GB bandwidth, site search, form file upload, code components, well-known files
The May 2026 Site plan migration: What you need to know
Webflow began transitioning Site plans to the new structure in May 2026. Here's how the migration works:
When new pricing takes effect:
- New Site plan purchases: May 13, 2026
- Most existing sites: Next renewal or billable change on or after June 29, 2026
- Sites in Freelancer or Agency Workspaces, and legacy pricing sites: Next renewal or billable change on or after November 16, 2026
What counts as a "billable change": Upgrading or downgrading your base Site plan, or switching between monthly and yearly billing. Simply editing your site's content or design does not trigger the transition.
How existing sites migrate: Existing CMS and Business sites are automatically migrated to Premium—users do not manually switch plans. The transition happens at your next renewal or billable change, depending on your Workspace type.
Who pays more — and who pays less
The pricing impact depends on your current plan, billing cycle, bandwidth usage, CMS item count, and Workspace type. There is no single answer.
Former Basic users: You pay more per month, but you now get 300 static pages instead of 150. If you needed more than 150 pages before, the updated pricing may actually work in your favor compared to the old CMS plan you would have needed.
Former CMS users: You pay more per month, but you gain significantly higher CMS limits (20,000 items instead of 2,000; 40 Collections instead of 20), more static pages (300 instead of 150), form file upload, well-known files, faster search indexing, and higher Webflow Cloud limits.
Former Business users under 50 GB bandwidth: You may pay less because Premium ($25/mo yearly) is cheaper than the old Business plan ($39/mo yearly). You also gain 20,000 CMS items instead of 10,000.
Former Business users over 50 GB bandwidth: Calculate carefully. Premium includes 50 GB base bandwidth versus Business's old 100 GB. If you regularly use 60–100 GB, you'll need a bandwidth add-on, which increases your total cost.
Former Business users with CMS item add-ons: You may save because CMS item add-ons are no longer needed—Premium includes 20,000 CMS items by default. If you were paying for extra CMS items on top of Business, Premium's built-in 20,000 items may eliminate that cost entirely.
Ecommerce Webflow site plans
If you're planning to sell products online, you'll need one of Webflow's specialized Ecommerce plans. These build upon the features of general site plans while adding crucial Ecommerce functionality.
Standard ($42/mo billed monthly or $29/mo billed annually)
The entry point for Ecommerce, including:
- 500 items
- 2,000 CMS items
- 2% transaction fee
- All CMS plan features
Plus ($84/mo billed monthly or $74/mo billed annually)
Designed for growing stores:
- 5,000 items
- 10,000 CMS items
- 0% transaction fee
- All Business plan features
Advanced ($235/mo billed monthly or $212/mo billed annually)
For established online businesses:
- 15,000 items
- 10,000 CMS items
- 0% transaction fee
- Advanced Ecommerce features
This plan is tailored for large-scale operations. Although there are no transaction fees from Webflow, you must still account for Stripe and PayPal fees when processing payments. This ensures comprehensive coverage of all processing and infrastructure costs.
Webflow workspace plans: What are they for?
This is where Webflow's pricing structure gets interesting—and sometimes confusing 🤔. Workspace plans determine how you can create and manage your websites, and they come in two distinct flavors: Team plans and Freelancer/Agency plans.
Understanding the difference is crucial for choosing the right plan.
Webflow Team workspace plans: for internal teams
Starter (Free)
For getting started with Webflow as a team:
- 2 staging sites
- 200 AI credits per month
- 1 full seat included
Core ($19/mo billed yearly or $28/mo billed monthly)
Designed for small internal teams, this plan includes:
- 10 staging sites
- 300 pages per staged site
- 300 AI credits per month
- Custom code capabilities
- Code export
- Shared Libraries
- One full seat included
Growth ($49/mo billed yearly or $60/mo billed monthly)
Built for larger organizations, this plan offers:
- Unlimited staging sites
- 400 AI credits per month
- Site password protection
- 301 redirects
- Site-specific access controls
- Site-level roles
- Publishing permissions
- Advanced collaboration features
The key difference here isn't just the number of staging sites—it's the additional control features that larger organizations need for governance and compliance. Additionally, if you want to add more seats, it will cost per seat as detailed in the types of seats and their capabilities.
Webflow freelancer & agency plans: for client work
Starter (Free)
For getting started with client work:
- 2 staging sites
- 200 AI credits per month
- 1 full seat included
- 1 free client seat per paid site
Freelancer ($16/mo billed yearly or $24/mo billed monthly)
Perfect for independent professionals, this plan includes:
- 10 staging sites
- 300 AI credits per month
- Free guest access in client Workspaces
- 1 free client seat per site
- Full CMS access on staging sites
- Client payments
- Shared Libraries
Agency ($35/mo billed yearly or $42/mo billed monthly)
Expanded capabilities for agencies, including:
- Unlimited staging sites
- 400 AI credits per month
- 3 free client seats per site
- Unlimited Shared Libraries
- Site-level roles
- Publishing permissions
- Site password protection
- 301 redirects
The agency plan isn't just about more staging sites—it includes features specifically designed for team-based client work, like shared design systems through the libraries feature and site-level roles. If you need to add more users, you'll have to purchase additional seats as detailed in the types of seats and their capabilities.
Before publishing: Verify monthly Workspace prices directly on Webflow's pricing page using the billing toggle, as pricing pages can change.
Choosing between Webflow team and Agency/Freelancer plans
This is a common point of confusion: why choose a Team plan over a Freelancer/Agency plan or vice versa? The key lies in how you work with others:
- Team plans are designed for organizations where everyone works for the same company.
- Freelancer/Agency plans are optimized for professionals working with external clients.
The crucial difference? Freelancer/Agency plans include features for client collaboration and billing, while Team plans focus on internal collaboration and governance.
Webflow seats: How they work and how much they cost?
Here's where many users encounter their first major "gotcha" moment with Webflow: just because you have a workspace plan doesn't mean everyone can work on your projects. This is where seats come in.
One full seat is included in all Workspace plans. Additional seats cost extra.
Types of seats and their capabilities
Full access ($39/mo per seat billed yearly or $45/mo billed monthly per seat)
Full Access seats provide complete control over your Webflow dashboard, granting unrestricted access to all features inside Webflow Designer and all site settings. This level of access is ideal for team members who need to fully manage and develop your Webflow projects.
- Complete design capabilities
- Workspace management
- Admin settings access
Limited access ($15/mo per seat billed yearly or $19/mo billed monthly per seat)
Limited Access seats offer restricted permissions, enabling users to edit content (text and images) and build pages using pre-designed components without access to the full design system. This is perfect for team members who need to manage content but do not require full design capabilities.
- Content editing
- Component-based page building
- No design system access
Free seats
Free seats are designed for stakeholders and clients who need to review and comment on projects without making any direct changes. This allows them to provide feedback while not actually applying changes or making site modifications.
- Review and comment only
- Perfect for stakeholders and clients
Important: Whether you are using Freelancer or Agency plans, each plan includes one full seat by default. If you need more users, you'll have to purchase additional seats at the respective costs mentioned above.
Webflow AI credits (new in May 2026)
AI credits were added to all Workspace plans starting May 13, 2026. They power Webflow's built-in AI features for generating and editing content, layouts, and code directly inside the Designer.
Credit limits are enforced starting June 29, 2026. Until then, AI features are available without strict enforcement.
Current included AI credits per Workspace:
- Starter (Team, Freelancer, or Agency): 200 AI credits/month
- Core / Freelancer: 300 AI credits/month
- Growth / Agency: 400 AI credits/month
Extra AI credits: 2,000 credits/mo for $20/mo billed yearly. Verify the monthly price on Webflow's pricing page before publishing.
Webflow add-ons in 2026
As your website grows, you might need to expand beyond your plan's basic limits. Webflow offers several types of expansions:
Webflow bandwidth expansion add-on
Bandwidth expansion allows your website to handle increased traffic by providing additional data transfer capacity. This add-on is exclusively available with the Premium Site plan ($25/mo billed yearly or $39/mo billed monthly base).
Premium starts with 50 GB base bandwidth. The following add-ons stack on top of that base:
- +50 GB: +$20/mo yearly or +$30/mo monthly (total: 100 GB)
- +100 GB: +$40/mo yearly or +$60/mo monthly (total: 150 GB)
- +150 GB: +$60/mo yearly or +$90/mo monthly (total: 200 GB)
- +250 GB: +$100/mo yearly or +$150/mo monthly (total: 300 GB)
- +350 GB: +$140/mo yearly or +$210/mo monthly (total: 400 GB)
- +450 GB: +$174/mo yearly or +$260/mo monthly (total: 500 GB)
- +700 GB: +$274/mo yearly or +$410/mo monthly (total: 750 GB)
- +950 GB: +$374/mo yearly or +$560/mo monthly (total: 1 TB)
- +1.45 TB: +$574/mo yearly or +$860/mo monthly (total: 1.5 TB)
- +1.95 TB: +$774/mo yearly or +$1,160/mo monthly (total: 2 TB)
- +2.45 TB: +$974/mo yearly or +$1,460/mo monthly (total: 2.5 TB)
For example, a Premium site that needs 200 GB total bandwidth would select the +150 GB add-on, costing $25 + $60 = $85/mo billed yearly.
To understand if you need more bandwidth, use this simple calculation: Average page size × Monthly visitors = Required bandwidth
For example:
- If your average page is 1 MB and you expect 100,000 monthly visitors: 1 MB × 100,000 = 100 GB
- If your average page is 2 MB: 2 MB × 50,000 visitors = 100 GB
You can also monitor your current site bandwidth usage with the Site usage feature inside the Webflow project settings. For a more in-depth approach to tracking and optimizing your bandwidth, see our Webflow bandwidth monitoring and optimization guide.
CMS item add-ons
CMS item add-ons were removed as part of the May 2026 pricing update. The Premium plan now includes 20,000 CMS items by default—double the former Business plan's 10,000.
This is one of the biggest benefits for former Business users who were paying for CMS item add-ons. If you had 15,000 or 20,000 CMS item add-ons on a Business plan, Premium includes those items at no extra cost. If you're approaching the 20,000 CMS item cap, our guide to overcoming Webflow's CMS item limit covers workarounds and architectural strategies.
Webflow optional feature add-ons released in 2024
Webflow provides optional feature add-ons that enhance your website's functionality and performance. These add-ons are designed to help you optimize user experience, analyze site performance, and reach a global audience effectively.
Optimize (starting at $379/mo billed monthly or $299/mo billed annually)
Optimize is an advanced optimization suite that empowers you to maximize conversions through rapid insights, tailored visitor experiences, and AI-powered delivery. This add-on includes:
- A/B testing capabilities: Easily compare different variations of your site elements to determine what performs best.
- Personalization features: Deliver customized site experiences by targeting different customer segments with personalized messaging, content, offers, and CTAs.
- AI-powered optimizations: Utilize AI to boost your variations' performance and deliver faster results, allowing you to make real-time decisions about which content to show to different audiences.
Pricing is based on monthly page views and scales with your site's traffic:
- 25,000 page views: $379/mo monthly or $299/mo annually
- 50,000 page views: $499/mo monthly or $399/mo annually
- 100,000 page views: $699/mo monthly or $549/mo annually
- 250,000 page views: $1,299/mo monthly or $999/mo annually
- 500,000 page views: $1,899/mo monthly or $1,499/mo annually
Optimize is ideal for businesses that rely on small improvements in conversion rates to impact their bottom line significantly. However, it's usually only cost-effective for sites with substantial traffic, so if your business website is just starting up, it's probably not worth it yet. Learn more about Optimize.
Analyze (starting at $11/mo billed monthly or $9/mo billed annually)
Analyze is a native analytics solution that provides comprehensive insights into your site's performance. This add-on offers:
- Direct Webflow integration: Seamlessly integrates with your Webflow projects, eliminating the need for third-party analytics tools.
- User behavior insights: Gain a unified view of how visitors interact with your site, from page-level traffic to specific click events.
- Performance tracking: Monitor key performance metrics to make data-backed decisions that improve site effectiveness.
Pricing is based on monthly sessions and scales with your site's traffic:
- 2,000 sessions: $11/mo monthly or $9/mo annually
- 10,000 sessions: $25/mo monthly or $19/mo annually
- 25,000 sessions: $59/mo monthly or $49/mo annually
- 50,000 sessions: $129/mo monthly or $99/mo annually
- 100,000 sessions: $229/mo monthly or $179/mo annually
- 250,000 sessions: $439/mo monthly or $349/mo annually
- 500,000 sessions: $699/mo monthly or $549/mo annually
While Analyze is more expensive than using Google Analytics (which is free), its tight integration with Webflow can be invaluable for teams that need quick access to insights without switching platforms. Learn more about Analyze.
Localization (starting at $12/mo billed monthly or $9/mo billed annually)
Localization allows you to customize your site for a worldwide audience, ensuring that visitors from different regions have a tailored experience. This add-on includes:
Essential (up to 3 additional locales)
- Machine-powered translation
- CMS localization
- Static page localization
- Localized SEO
- Style localization
Essential pricing by locale count:
- 1 locale: $12/mo monthly or $9/mo annually
- 2 locales: $21/mo monthly or $16/mo annually
- 3 locales: $30/mo monthly or $23/mo annually
Advanced (up to 10 additional locales)
- All Essential features
- Asset localization
- Localized URLs
- Automatic visitor routing
- Customizable element visibility
Advanced pricing by locale count:
- 1 locale: $35/mo monthly or $29/mo annually
- 2 locales: $70/mo monthly or $58/mo annually
- 3 locales: $105/mo monthly or $87/mo annually
- 4 locales: $140/mo monthly or $116/mo annually
- 5 locales: $175/mo monthly or $145/mo annually
- 10 locales: $350/mo monthly or $290/mo annually
If needed, there is also an optional add-on for the Webflow Enterprise plans, in case you want to use Enterprise while also activating Localization.
Each of these add-ons is priced per site, so factor this in when calculating total costs. Learn more about Localization.
Webflow Platform plans: Team and Enterprise
Beyond self-serve Site and Workspace plans, Webflow offers Platform plans designed for organizations that need more control, governance, and support. These are not standard Site plans—they are separate agreements with different pricing structures.
Webflow Team ($2,500/mo, annual contract required)
The Team plan sits between self-serve Workspace plans and full Enterprise. It's designed for growing teams that need more control without the complexity of a full Enterprise contract. Team includes:
- Site plan + Workspace combined
- Webflow Localization
- AEO agents
- Publishing workflows
- Single-page publishing
- Site activity log and API
- Enhanced security and compliance
- Priority support
Webflow Enterprise (custom pricing)
Enterprise is tailored for large organizations with complex needs, offering enterprise-ready scale and dedicated support:
- Granular permissions and custom roles
- Advanced governance
- Secure integrations
- Dedicated account manager
- Enhanced SLAs
- Custom configurations
Enterprise pricing is custom and requires a conversation with Webflow Sales.
Note: Do not rely on unofficial pricing estimates for Enterprise. Contact Webflow Sales directly for accurate quotes.
Wondering if Team or Enterprise is right for your organization? Let us introduce you to our Webflow Enterprise partner who can help you explore the possibilities and make an informed decision.
Choosing the right Webflow plan
We highly recommend you check your site requirements, including the number of seats, the expected bandwidth, and any additional features needed for your plan.
Assessing these factors will help you choose the most suitable combination of plans and add-ons, allowing you to accurately calculate your monthly costs. Keep in mind that platform fees are only one part of your total investment—agency or freelancer costs typically represent the largest portion. For a comprehensive view of total project costs, see our guide to Webflow website pricing.
As a final piece of advice, here are some common pitfalls you should avoid:
Common pitfalls to avoid
- Underestimating bandwidth needs: Calculate your requirements based on page size and expected traffic before choosing a plan. If your site exceeds this bandwidth limit for over 2 months, your site will be automatically switched to a Bandwidth add-on plan. For practical strategies to keep your bandwidth in check, see our full guide to avoiding Webflow bandwidth overages.
- Misunderstanding Webflow collaboration limitations: Remember that multiple seats don't enable real-time collaboration in the same Webflow project—that is only available with Page Branching in Webflow Enterprise.
- Choosing the wrong Webflow workspace type: Carefully consider whether your needs align better with Team or Freelancer/Agency plans.
Need help deciding? BRIX to the rescue!
Choosing the right combination of Webflow plans can be complex, and your specific needs might require a customized solution. If you're unsure about which plans best suit your requirements or have questions about specific features, don't hesitate to reach out. We can help evaluate your needs and recommend the most cost-effective solution for your project.
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