How to add a free 'Add to Calendar' button in your Webflow site

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BRIX Templates

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In today's digital landscape, making it easy for users to save your events to their calendars can significantly impact attendance rates and user engagement. While there are several paid solutions available, this guide will show you how to implement a completely free, code-based Add to Calendar button in Webflow using our custom <brix-calendar-button> element.

This straightforward implementation gives your visitors the ability to save event details directly to their preferred calendar with just one click. Not only does this improve the user experience, but it also helps ensure your events stay top of mind, leading to better attendance rates and engagement.

Why implement calendar functionality in your Webflow site?

Adding calendar integration to your Webflow site isn't just about convenience—it's about driving real results for your business:

Higher attendance rates: When events are automatically added to personal calendars, users are significantly more likely to attend.
Improved user experience: One-click calendar additions eliminate friction in the user journey.
Better engagement: Calendar reminders keep your event top-of-mind, increasing the chances of participation.
Cost efficiency: Our solution is completely free and doesn't require ongoing subscriptions.

Common use cases for Webflow calendar integration

Here's how calendar buttons can transform your event management:

Webinar registration pages: Transform your webinar signup process by allowing attendees to instantly add upcoming sessions to their preferred calendar. This simple addition can significantly reduce no-show rates and ensure participants receive timely reminders, making your webinars more successful.
Event landing pages: Whether you're organizing conferences, workshops, or meetups, make it effortless for attendees to save dates to their calendars. This feature is particularly valuable for multi-session events where keeping track of schedules can be a little bit tricky for participants.

Understanding our free calendar button solution for Webflow

Our custom HTML element <brix-calendar-button> offers several advantages:

Zero dependencies: Works right out of the box with no external libraries
Built-in styling: Includes default styling that looks great with minimal setup
Multiple calendar support: Integrates with Google Calendar, Outlook, and Apple Calendar
Customizable design: Easy to modify using CSS variables to match your brand
No subscriptions: Completely free to use with no recurring costs

Step-by-step implementation in Webflow

Let's walk through the process of adding the calendar button to your Webflow site:

1. Add the required JavaScript to your Webflow project

First, we need to add the core add-to-calendar event functionality to your site:

Navigate to your Webflow project settings
Find the Custom Code section
Locate the "<head>" area
Add the following code:

Add add to calendar event JS functionality on Webflow

<!-- BRIX Templates - Simple Add to Calendar Button for Webflow -->
<script src="https://apps.brixtemplates.com/webflow-calendar-button/core-script-1.0.js" defer></script>

Alternative: If you only need the calendar button on a specific page, you can add this code to the page settings instead. Simply go to the Page Settings > Custom Code > Inside <head> tag section of the specific page where you want to use the calendar button, and paste it there.

2. Insert the calendar button element to your Webflow page

Now that we have the core functionality, let's add the actual button. The script supports multiple buttons , so you can add as many buttons as you need on the same page - each one can represent a different event.

In the Webflow Designer, add an Embed element where you want the button to appear
Open the embed settings and paste this code:

<!-- BRIX Templates - Simple Add to Calendar Button for Webflow -->
<brix-calendar-button
    name="Team Meeting"
    description="Monthly team sync meeting"
    location="Conference Room A"
    start-date="2024-01-20"
    start-time="10:00"
    end-date="2024-01-20"
    end-time="11:00"
    time-zone="America/New_York">
</brix-calendar-button>

Understanding the calendar button attributes

Each attribute in the calendar button serves a specific purpose:

name: The event title (e.g., "Team Meeting")
description: Details about the event (e.g., "The agenda for this event is…")
location: Where the event takes place
start-date: Event start date (YYYY-MM-DD format)
start-time: Event start time (HH:MM format)
end-date: Event end date (YYYY-MM-DD format)
end-time: Event end time (HH:MM format)
time-zone: The event's time zone (e.g., "America/New_York") in IANA format

3. Customize your Add to Calendar button's appearance (Optional)

By default, the calendar button comes with a clean, professional design that works well in most contexts. It features a neutral color scheme with subtle shadows and smooth hover effects. Here is a preview:

If you'd like to customize the appearance to match your brand, you can override the default styles by adding this code to the same Embed element or your project's custom code section.

Our calendar button uses CSS custom properties (variables) that give you complete control over its visual presentation. You can customize everything from basic properties like colors and fonts to more detailed elements like border radius, box shadows, and spacing. Here are the core styling variables you can modify to match your design needs:

<style>
    brix-calendar-button {
        /* =========== BUTTON STYLING =========== */
        
        /* Font settings for the main button */
        --brix-btn-font-family: sans-serif;    /* The font used for the button text */
        --brix-btn-font-size: 16px;                   /* Size of the button text */
        --brix-btn-font-weight: 500;                  /* How bold the button text is (400=normal, 700=bold) */
        
        /* Button appearance */
        --brix-btn-bg: #FFFFFF;                       /* Button background color */
        --brix-btn-color: #454040;                    /* Button text color */
        --brix-btn-border: #E0DBDB;                   /* Color of the button border */
        --brix-btn-border-radius: 500px;              /* How rounded the button corners are */
        --brix-btn-box-shadow: 0px 2px 12px rgba(20, 19, 42, 0.08);  /* Subtle shadow around the button */
        
        /* Button spacing */
        --brix-btn-gap: 8px;                          /* Space between the icon and text in the button */
        --brix-btn-padding: 10px 16px;                /* Space inside the button (top/bottom left/right) */
        --brix-btn-hover-bg: #F4F4F4;                 /* Button background color when hovered */

        /* =========== DROPDOWN MENU STYLING =========== */
        
        /* Dropdown menu appearance */
        --brix-dropdown-bg: #FFFFFF;                  /* Background color of the dropdown menu */
        --brix-dropdown-border: #F4F4F4;              /* Border color of the dropdown menu */
        --brix-dropdown-border-radius: 12px;          /* How rounded the dropdown corners are */
        --brix-dropdown-box-shadow: 0px 2px 12px rgba(20, 19, 42, 0.08);  /* Shadow around the dropdown */
        --brix-dropdown-width: 230px;                 /* Width of the dropdown menu */
        --brix-dropdown-padding: 8px 0;               /* Space inside the dropdown (top/bottom) */

        /* Dropdown text styling */
        --brix-dropdown-font-family: sans-serif;  /* Font used for dropdown options */
        --brix-dropdown-font-size: 16px;                 /* Size of text in dropdown options */
        --brix-dropdown-font-weight: 500;                /* How bold the dropdown text is */
        --brix-dropdown-text-color: #454040;            /* Color of text in dropdown options */

        /* Dropdown option spacing and hover effects */
        --brix-option-gap: 8px;                       /* Space between icon and text in dropdown options */
        --brix-option-padding: 8px 16px;              /* Space around each dropdown option */
        --brix-option-hover-bg: #F3F3F3;             /* Background color when hovering over an option */

        /* =========== CALENDAR ICONS =========== */
        /* These are the default icons - only change if you have custom icons */
        --brix-icon-main: https://apps.brixtemplates.com/webflow-calendar-button/calendar-icon.svg;
        --brix-icon-google: https://apps.brixtemplates.com/webflow-calendar-button/google-calendar.svg;
        --brix-icon-outlook: https://apps.brixtemplates.com/webflow-calendar-button/outlook.svg;
        --brix-icon-apple: https://apps.brixtemplates.com/webflow-calendar-button/apple-calendar.png;
    }
</style>

Just edit the CSS to match your visual preferences, and add it to your Embed element or directly in the Custom Code section of your Webflow's project, so it applies to all your buttons.

Testing your Add to Calendar button implementation

Before launching, ensure everything works correctly:

Test the button by publishing on your Webflow staging preview link
Try adding events to different calendar types
Verify that event details appear correctly
Check that the time zone handling works as expected

Troubleshooting common issues

If any problem arises, here are the solutions to frequently encountered problems:

Button not appearing: Ensure the JavaScript snippet is properly added to your project or individual page, depending on your implementation
Calendar export issues: Verify your date and time formats match the required pattern
Time zone problems: Double-check the time zone identifier matches the IANA format

Remember to test thoroughly after implementation and keep your event details up to date. With this solution, you're well-equipped to provide a seamless calendar integration experience for your users.

Conclusion

Adding an "Add to Calendar" button to your Webflow site doesn't have to be complicated or expensive. Our free solution provides all the functionality of paid alternatives while giving you complete control over the implementation.

For more advanced implementations, such as automatically generating calendar buttons from your CMS data or creating dynamic event scheduling systems, please reach out to our team. We're here to help you create the perfect calendar integration for your specific needs.